SXSW Interactive 2007

Cinematical and Behind the Door both have nice reviews of Gary Huswit’s Helvetica, which I saw at its world premiere on Tuesday. I really enjoyed the film. On my drive home from Austin, my eyes kept wandering off the road to billboards and road signs trying to detect whether that was the popular typeface or not. It didn’t just reinforce my appreciation for Helvetica, but for the minute details of all fontfaces. I am definitely more sensitive to the smaller details of the fonts I use because of the film.

• Cinematical review
• Behind the Door review

The Official SXSW blog has posted that the world premiere of the documentary Helvetica will be open to all Interactive badgeholders in addition to the Film festival attendees. This should be a very interesting film to modern web designers who seem to use the classic typeface everywhere (myself included). The premiere will be on Tuesday, March 13th in the Convention Center. See the official SXSW listing for more details.